
How Blackfoot River Outfitters Turned 400 Miles of Missoula River into a 30-Year Referral Engine
John Herzer and Terri Raugland started guiding before they had a shop. Three decades later, clients who fished with them in the 1990s still book trips every summer. Every morning during guide season at Blackfoot River Outfitters, someone has to make a decision most clients never think about. Four major trout rivers converge on Missoula within an hour's drive. Rock Creek might be running high. The Bitterroot might be fishing slow. The Big Blackfoot might be perfect, or it might be blown out from a rainstorm upstream the night before. Somebody has to look at USGS flow data, read the...
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